Boomerang Effect

Boomerang Effect

In marketing, a way to calculate how well an investment performs. The boomerang effect consists of three parts: the initial investment, the work done to create an advertising campaign, and the return. One investigates the investment and the execution of the campaign to determine if the return is sufficient relative to the marketing work involved.
References in periodicals archive ?
Inevitably, many of these applications will end up in production and IT operations will experience what we call the cloud boomerang effect.
In fact, one doesn't have to be a great political scientist to know that the Da'esh violence, shocking and traumatic as it is, is in fact a mere boomerang effect of even the more shocking terror carried out against Muslims by the U.
Additionally, the Marcus Graham Project and PepsiCo hosted a national event on #GivingTuesday as the official kick off to MGP's Capacity Building Campaign, The Boomerang Effect, which was announced at the organization's annual gala in Dallas.
The allegations that serve as the pretext for the July 22 operation will have a boomerang effect, because what we understand from the initial findings of the investigation is that the arguments of the government have been proven to be ungrounded.
The 2012 study said the tweets and Facebook posts probably did more to spread information outside the affected countries and could have led to "a boomerang effect that brought international pressure to bear on autocratic regimes.
Essentially, it would be like a boomerang effect on the economy.
There is no telling how powerful the boomerang effect of compensatory ethics might be.
The boomerang effect was also felt in the FTSE 250 Index, which on Monday saw its biggest ever points fall of 363 points.
This is why they will have a boomerang effect if not proven.
This counterintuitive boomerang effect is supported by a growing body of research.
BOOMERANG EFFECT Stephanie Mendez with her daughter Samantha who has returned to live at the parental home Picture: Patrick Olner