Bookends
(redirected from Bookends (album))

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Bookends

In advertising on television or radio, the practice of airing the same commercial twice, once at the beginning and once at the end of the commercial break. The idea behind using bookends is that doing so will help viewers recall the commercial and will therefore increase the likelihood that those viewers will buy the product.

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Bookends (redirected from Bookends (album))

Bookends
(redirected from Bookends (album))