Bookends


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Bookends

In advertising on television or radio, the practice of airing the same commercial twice, once at the beginning and once at the end of the commercial break. The idea behind using bookends is that doing so will help viewers recall the commercial and will therefore increase the likelihood that those viewers will buy the product.
References in periodicals archive ?
Hot glue embellishments on each bookend, if desired.
Bookends Pro offers sophisticated search and find options, including searching on any field or combination of fields, Boolean "and," "or" and "not" criteria, unique or relative reference numbers, partial and whole word searches.
The Barnes & Noble $1,000 Gift Card can be used for all products sold in Barnes & Noble stores - from books to CDs, DVDs, games, bookends, even in its cafe.
John Martin, a Bookends co-organiser and senior librarian, said: "We are delighted to have Judith Cutler as a guest speaker.
Young princesses will enjoy the comforts of royalty in their very own "castles" filled with enchanting toddler furniture including, in part: majestic toddler beds, stately table and chairs sets with elegantly curved legs, vanity with tabletop mirror, toy chest bench, toy box, director's chair, step stool, night table with ribbons and bows, waste basket garlanded with ribbon, chair/desk with storage seat, table top mirror, height chart, coat rack shelf, picture frames, bookends, coat hooks, and drawer pulls.
Erik Girndt, 32, who is originally from Hawaii, put up bamboo on the walls of his cubicle, and small tiki torches as bookends for his door.
In between these bookends, if you will, of minimalism - the first the blazing cold primer for an entire movement enterprise, and the last an implosion of the form (minimalism without the center holding) that, ironically, reaffirms its potency and potential - Childs waffled.
The event Thursday was the dedication of Rancho San Antonio's state- of-the art library, made possible by the hard work and generosity of the Chatsworth Women's Club and a grass-roots organization called BookEnds.
Refreshingly, its title didn't introduce a string of romantic pas de deux but three simultaneous pas de deux for the opening and closing sections, as bookends to two contrasting solos and a pas de deux about breaking up.
The product mix will include ornaments, waterballs, figurines, musicals, bookends, banks and other giftware merchandise.
Be sure to make the bookends at least 8 inches tall so that they will be able to support heavy books).
Also, with every purchase a donation will be made to support BookEnds, a non-profit organization that promotes literacy by providing books to local schools.