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Book Building

   Also found in: Wikipedia 0.03 sec.
Book Building
The process of canvassing potential investors for interest in a new issue of a security, especially before the SEC has approved the issue. Building a book allows a syndicate to have a rough idea of the demand for the new issue, which may affect its price when it is actually issued. See also: Overbooked, Underbooked, Fully booked.

book building
Solicitation of tentative interest from likely institutional and individual investors by the investment banking syndicate of a new security issue before the offering has been approved by the Securities and Exchange Commission.


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