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Bonus Pack
(redirected from Bonus Packs)

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Bonus Pack
In marketing, two products sold in one package. Generally, one of the products is smaller or less valuable and is included to entice potential customers to purchase the product. For example, a bonus pack may include a booklet of recipes along with a set of kitchenware. See also: Sweetener.
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Brand owners who are thinking of newer ways to capture the attention of their consumers and or combine products with bonus packs for a promotional package will find this product to be an idle choice.
TWO BOXES IN ONE - The New Way To Package Two Products Together - a ... by PR Newswire
The results show that price discounts, free samples, bonus packs, and in-store display are associated with product trial.
Effectiveness of sales promotional tools in Malaysia: the case of low ... by Ndubisi, Nelson Oly / Academy of Marketing Studies Journal
50 in Wal-Mart stores, as well as bonus packs with 20% free product in other retailers.
Wal-Mart scraps detergent brands, lowers prices of sun by Household & Personal Products Industry
 
 
 
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