Bonus Pack

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Bonus Pack

In marketing, two products sold in one package. Generally, one of the products is smaller or less valuable and is included to entice potential customers to purchase the product. For example, a bonus pack may include a booklet of recipes along with a set of kitchenware. See also: Sweetener.
References in periodicals archive ?
Seven years later, as the superstar gears up to reunite with Farah in Happy New Year this Diwali, he has two bonus packs of beef for his fans to feast their eyes on.
Customized exception management and alerts are essential for perishable products and dated products including calendars, coupons, and promotional products including seasonal packaging and bonus packs.
Choithrams supermarkets have Ramadan-tailored promotions for fast-moving consumer goods that are popular during the month, including rice, oats, fruits and dairy products that can save consumers up to 33 per cent in bonus packs or discounts, Manoj Thanwani, director of Choithrams, said.
As the company that continues to offer the latest technology for customers when they want it, Qtel offers a fantastic range of special tariffs and bumper bonus packs for all Smartphones.
You'll get TWo packs of disney Magical Moments cards for every pounds 30 you spend in store and you get bonus packs when you buy certain products.
The results show that price discounts, free samples, bonus packs, and in-store display are associated with product trial.
50 in Wal-Mart stores, as well as bonus packs with 20% free product in other retailers.
Other highlights were accent furniture (particularly storage pieces), combination lamp and accessory sets and bonus packs, executive desk lamps, mini chandeliers, shade pendants, and the emerging outdoor lamp and full-spectrum lighting segments.
The promotion features bonus packs of Sports Mixture and Midget Gems.
New 30 snack bonus packs of Pizza Mini's come in pepperoni, sausage and pepperoni, sausage, and double cheese varieties.
Private label items making their debut this year include super plus absorbency tampons, 48 count packs and bonus packs.