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Bonus Pack

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Bonus Pack
In marketing, two products sold in one package. Generally, one of the products is smaller or less valuable and is included to entice potential customers to purchase the product. For example, a bonus pack may include a booklet of recipes along with a set of kitchenware. See also: Sweetener.
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To continue supporting Movember, Wahl will donate an additional $10 to the cause for every Special Edition Wahl Lithium Ion Grooming Kit with Movember bonus pack purchased now through January 21, 2011.
Wahl Trimmers and Movember Come Together Again This November by PR Newswire
The company also announced that it is teaming with IBM to be part of the newly announced Mobile Bonus Pack that will ship with Lotus Notes and Domino 8.
Sybase iAnywhere highlights mobile email by Software World
Factory bonus pack according to Lee (1963) is used to increase consumer trial of the brand.
Effectiveness of sales promotional tools in Malaysia: the case of low ... by Ndubisi, Nelson Oly / Academy of Marketing Studies Journal
 
 
 
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