Bonus Circulation

Bonus Circulation

An extra publication of a periodical above what the publication has promised to advertisers. The bonus circulation includes advertisements, but because it was not part of the original contract, the publication does not charge advertisers. In other words, the bonus circulation provides free exposure for advertisers.
References in periodicals archive ?
The paper has also pulled back on bonus circulation and stopped offering "heavy discounts.
Not only are they getting bonus circulation, but an ad featuring an African-American couple caught the eye of Oprah herself.
Advertisers interested in benefiting from this bonus circulation should contact the publisher immediately to reserve space by faxing the same number as above.
The paper alerts advertisers, and the bonus circulation can drive rates higher.