Bonus Circulation

Bonus Circulation

An extra publication of a periodical above what the publication has promised to advertisers. The bonus circulation includes advertisements, but because it was not part of the original contract, the publication does not charge advertisers. In other words, the bonus circulation provides free exposure for advertisers.
References in periodicals archive ?
The magazine has experienced double-digit growth in newsstand sales as well as healthy bonus circulation (greater than 5%) with subscriber satisfaction ratings at an all-time high.
Not only are they getting bonus circulation, but an ad featuring an African-American couple caught the eye of Oprah herself.
Advertisers interested in benefiting from this bonus circulation should contact the publisher immediately to reserve space by faxing the same number as above.
This gives our readers a very convenient way to access our important healthcare news and analysis at anytime from anywhere - plus it provides nice bonus circulation for our advertisers," he added.
8 million paid readers during the same six month period, Game Informer delivered bonus circulation at the rate of 27% or 486,270 additional readers to its advertising partners.
Rise to 1,050,000 Reflects Strong Newsstand Sales, Bonus Circulation -
MINNEAPOLIS -- June 2004 ABC Publisher's Statement shows 1,647,350 in Average Paid Circulation; Advertising Partners receive 37% Bonus Circulation
Electronic Gaming Monthly and EMG2 Advertisers Get Bonus Circulation
Delivered in June, August, October and December of this year, TELEPATH will also include bonus circulation at key industry events.
With a 1st half 2003 rate base guarantee of 850,000 readers, Game Informer's advertising partners received 42%, or over 360,000 readers, in bonus circulation as reported on ABC's Fas-Fax eCirc http://www.