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Body Type
(redirected from Body copy)

   Also found in: Dictionary/thesaurus, Medical, Encyclopedia, Wikipedia 0.02 sec.
Body Type
The primary text of a print advertisement. Body type gives information about the product in the ad. It is generally large and easy to read so as many people as possible see it. It is also called body copy or body text.


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Some search engines read the content of the tag and associate the words in the tag with words within the page''s regular body copy.
Consistency in Type: Stylistically and Creatively: To make sure that the headers, sub headings and body copy are consistent across the website.
It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad.
 
 
 
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