Blue Ocean Opportunity

Blue Ocean Opportunity

A slang term for a business opportunity in a new area that competitors may not have explored or considered. Blue ocean opportunities are risky but can be highly lucrative, depending on interest and timing. See also: Blue ocean.
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This is a Blue Ocean opportunity for the Reversible Variable Transmission (RVT) which transmits power in a totally new way to offer engine driven vehicles including hybrids unprecedented fuel, CO2 and cost savings.
That means you have several years to take on this market model, capture a niche, and create your own blue ocean opportunity.
It was a 12 month project which ate into virtually all my spare time as project manager and co-designer, but the end result was well worth the effort; we have created a true consumer brand experience and engagement destination to be proud of, and offer a real blue ocean opportunity compared to our competitors".