Blanket Contract

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Blanket Contract

A contract between an advertiser and a media company such as a television station or a newspaper that governs all products the advertiser attempts to sell through that media company. The blanket contract is directly between the advertiser and the media company; it excludes any relationship the advertiser may have with an advertising agency.
References in periodicals archive ?
Earlier, Gauthier had stated that RDC has secured four multi-year blanket contracts representing an aggregate value of $105 million.
These are large blanket contracts similar to indefinite delivery/indefinite quantity (ID/IQ) contracts, which are intended to cover repetitive projects.
However, small contractors may have difficulty sharing in this work because multiple system operators are increasingly seeking to establish master agreements with larger contractors to provide Services under blanket contracts at fixed prices.
This program supplements local stocking of these same styles, allowing increased local stocking of special styles needed for specific territory requirements or blanket contracts.
GTA provides the financial coordination and banking for the blanket contracts between FibrLink and Glen Canyon.
Ordinance authorizing the award of blanket contracts for mini-bulbs, sealed beam headlamps, fluorescent bulbs, truck lamps, sensors and reflectors
Frequently, existing term or blanket contracts are simply renewed and not bid out due to the time and effort required.