Bind-In

Bind-In

An advertisement in a periodical such as a magazine that includes a perforated card enabling the recipient to respond. That is, the bind-in makes it as easy as possible for a potential customer to buy the product being advertised.
References in periodicals archive ?
Additionally, advertisers can now diversify their campaign strategy with new advertising options such as specialty bind-ins, cover wraps, poster folds-outs, gate-folds, the back cover, contests, merchandising and sponsorships opportunities as well as special advertising sections in relevant areas such as travel or green living.