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Bill Gates
(redirected from Billou)

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Bill Gates
A computer developer and entrepreneur and one of the richest people in the world. He became involved in computing in the middle and late 1970s and founded Microsoft. He was instrumental in developing DOS and the Windows operating systems. Gates helped make the personal computer accessible and affordable for most people, which revolutionized education, business, and many other fields. He also founded the Gates Foundation, a philanthropic organization.


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In contrast to the conventional ways that business provides products and services in developed markets, selling to BoP consumers requires companies to experiment with new business models and ways of addressing what Anderson & Billou (2007) term the 4As--awareness, availability, affordability and acceptability: AWARENESS Low-income consumers are often unaware of the products companies wish to sell and are typically beyond the reach of standard advertising and marketing strategies.
00) but Bill Smith's newcomer Billou Al Maury is preferred to Gill Duffield's Sophie du Loup in a competitive maiden.
 
 
 
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