Benefit Segmentation

Benefit Segmentation

In marketing, a strategy that divides potential customers into different groups based on the benefits they seek to derive from products. For example, benefit segmentation may divide customers into those who look primarily for short-term fun in their purchases, and those who are after long-term advantage. Behavior segmentation is most useful when a product is likely to appeal to persons in a specific niche. It is a form of market segmentation.
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Studies in the 1980s tied benefit segmentation to product preferences in terms of design and packaging (Woodside & Jacobs, 1985), and to market preferences in terms of sociodemographics, particularly age (Shoemaker, 1994).
The advantages of benefit segmentation are that it can enable managers to fine-tune products, and redefine or re-promote tourism products to meet traveller needs (Lee, Morrison, & O'Leary, 2006), ultimately converting demand into sales.
Motivational considerations of the new generations of cruising
Significant benefit segmentation of an existing product category is the No.
Better 'benefit-advertising' is key to expanding beauty categories
Benefit segmentation is a form of behavioral segmentation based on causal factors, as opposed to descriptive factors, based on the benefits or rewards the customer is seeking in the purchase decision (example: long-term versus immediate benefit).
Sorting out customers: a valuable technique for enhancing top-line revenue growth is to classify and pigeonhole your customers by various categories and demographic subgroups--and then focus on meeting the specific needs of these clusters
A Least Squares Procedure for Benefit Segmentation with Conjoint Experiments.
A Clusterwise Regression Method for Simultaneous Fuzzy Market Structuring and Benefit Segmentation.
Assessing the validity of market segments using conjoint analysis
Using our benefit segmentation we assess the performance of 119 hotspots and hot zones in 40 cities in the U.
CCG Group's Market Decision Guide Shows the Way for Wi-Fi
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