Bell Cow

Bell Cow

A retail item that sells well even though its price far exceeds the cost to the producer. For example, a cup of coffee at a cafe may sell for $3 even though it costs only 25 cents to make. If the cafe is nevertheless successful, the coffee may be considered a bell cow. See also: Cash cow.
References in periodicals archive ?
This year's bell cow should be stout fullback Lamar Williams.
He's been the bell cow for Northridge since he's been here.
Department stores could be a bell cow of information about how consumers are weighing the promotion of price and value.
Providing a free or next-to-nothing site isn't unheard of for an anchor tenant, and Target is viewed as a bell cow for more development opportunity to follow.
But only a handful of races will serve as bell cows.