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Behavioral Theory of the Firm

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Behavioral Theory of the Firm
A theory of how a firm or company makes decisions. The behavioral theory states that a company's decision makers may not make the best decisions all the time because of lack of information, how a question is framed or their own prejudices and fears. Because more than one person is usually involved in a company's decision-making process, firms often implement policies to reduce the incentive for the personal perceptions of multiple persons to result in inefficient decisions. See also: Theory of the Firm.


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Behavioral Theory Wiseman and Bromiley (1996), in examining the behavioral theory of the firm (Cyert and March, 1963; March, 1994), suggest that a number of contextual variables are integral to the decision-making process.
This was economic gospel until 1963, when A Behavioral Theory of the Firm, written by Cyert and March, broke with this conventional thinking.
 
 
 
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