Behavior Segmentation

Behavior Segmentation

In marketing, a strategy that divides potential customers into different groups based upon their lifestyles, spending habits, disposable income and other areas. Behavior segmentation is most useful when a product is likely to appeal to persons in a specific niche. It is a form of market segmentation.
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Managers can drill down to investigate the full breadth of Site Analyst insight, including: abandonment analysis to understand where and why visitors are leaving, visitor behavior segmentation to understand the differences between successful and unsuccessful visitors, and change impact analysis to understand the impact of events on visitor success.
Visitor Behavior Segmentation categorizes website visitors based on behaviors they exhibit while engaged in online activities that impact the business.
Visitor Behavior Segmentation will help Site Analyst customers further understand and prove the relationship between visitor success and business results.
Visitor Behavior Segmentation helps web managers understand what behaviors lead to successful website visits and demonstrate how specific visitor segments are affected by proposed or actual website changes.
President and CEO Steve Gittelman declared the SSI results are "spot on," coming close to the buying behavior segmentations of the Grand Mean(TM) in Germany, the Netherlands, the UK and the US.

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