BCG Growth Share Matrix

(redirected from Bcg matrix)
Also found in: Wikipedia.

BCG Growth Share Matrix

A chart with four quadrants that helps businesses analyze themselves by placing themselves (or their subsidiaries or products) into one of the four quadrants. The chart plots market share (on the x-axis) against growth rate (on the y-axis). A company with a low growth rate and a large market share is called a cash cow; it requires little capital to maintain operations and produces a solid profit. A company with a low growth rate and a small market share is a dog; it generally produces a small profit and is usually sold. A company with a high growth rate and a small market share is called a problem child or question market; it is expensive to operate and produces little or no profit, but has the potential to do so. Finally, a company with a high growth rate and a large market share is called a star; these are expensive to operate, but produce large profits. Analysts use the BCG Growth Share Matrix in order to analyze how well or poorly a company or corporation is using its resources for itself, its subsidiaries, and/or its products. It was developed in 1970 by the Boston Consulting Group.
References in periodicals archive ?
The report includes a comprehensive coverage of PESTLE, BCG Matrix, Industry analysis and upstream and downstream materials analysis influencing the vacuum pumps market.
Authors have adapted the BCG matrix to the transport sector based on the dataset.
Concept of industry life cycle stage, as an important category is partially included in the other two known matrices BCG matrix and the GE matrix.
Wave, wave Janet say Today, Professor Hall will discuss business strategy and cover the BCG Matrix and SWOT Analysis techniques.
Four strategic planning portfolio models are considered: BCG matrix, Growth/Gain matrix, GE matrix, and Product/Market Evolution Portfolio matrix.
The BCG matrix forces businesses to evaluate investment opportunities in terms of common criteria.
The entire crystal oscillator market is analyzed with the help of BCG matrix and Porter's Five Forces Model for various general circuitries, applications, and geography.
COMPANY SNAPSHOT 235 LIST OF FIGURES FIGURE 1 OVERVIEW OF SMART LIGHTING MARKET 23 FIGURE 2 MARKET RESEARCH METHODOLOGY 26 FIGURE 3 MARKET SIZE ESTIMATION 27 FIGURE 4 MARKET CRACKDOWN AND DATA TRIANGULATION 28 FIGURE 5 SEGMENTATION OF SMART LIGHTING MARKET 41 FIGURE 6 HISTORY AND EVOLUTION OF SMART LIGHTING 44 FIGURE 7 VALUE CHAIN ANALYSIS 58 FIGURE 8 OVERALL PORTER'S ANALYSIS 59 FIGURE 9 THREAT OF NEW ENTRANTS 60 FIGURE 10 THREAT FROM SUBSTITUTES 62 FIGURE 11 BARGAINING POWER OF SUPPLIERS 64 FIGURE 12 BUYER'S BARGAINING POWER 66 FIGURE 13 DEGREE OF COMPETITION 68 FIGURE 14 DIFFERENT TYPES OF LIGHT SOURCES/LAMPS USED IN SMART LIGHTING 71 FIGURE 15 BCG MATRIX W.
3 BCG Matrix Of Substation Automation By Communication Technology 106 6.
This model combines two known strategic models: lifecycle development for enterprises / BSUs / ERP systems and BCG Matrix.
List of Figures Figure 1 Overview of Smart Lighting Market Figure 2 Market Research Methodology Figure 3 Market Size Estimation Figure 4 Market Crackdown and Data Triangulation Figure 5 Segmentation of Smart Lighting Market Figure 6 History and Evolution Figure 7 Value Chain Analysis Figure 8 Overall Porter's Analysis Figure 9 Threat of New Entrants Figure 10 Threat From Substitutes Figure 11 Bargaining Power of Suppliers Figure 12 Buyer's Bargaining Power Figure 13 Degree of Competition Figure 14 Different Types of Light Sources/Lamps Used in Smart Lighting Figure 15 BCG Matrix W.