Baptism of Fire

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Baptism of Fire

Informal; a difficult situation a company or manager is experiencing for the first time. Baptism of fire is generally thought to result in the company or manager's success or failure. Examples include the hiring of a new CEO at a time when a company is facing bankruptcy, or the entrance of a firm's first major competitor into the market.
References in periodicals archive ?
The first match of Robertson's career was a baptism by fire, as she and her teammates played host to Oregon at MacArthur Court, one of the toughest venues in the country for a road team to compete.
had its baptism by fire during some of the heaviest urban combat Marines have been involved in since Hue City in Vietnam in 1968.
Bluetooth has survived its baptism by fire and appears poised to fulfill much of its considerable potential, evidenced by steady market growth in 2002.