Banner Ad

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Banner Ad

An advertisement embedded in a webpage. A banner ad is commonly at the top or the bottom on a page, but may be placed anywhere. Advertisers may pay by the number of clicks or by the number of views. A banner ad is also called a web banner. See also: CPC, CPM.
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Creatively incorporate disclosures in banner ads or disclose them clearly and conspicuously on the page the banner ad links to.
She adds that she does appreciate weekly reports of clicks and impressions generated by each Internet banner ad.
With the exception of Dahlen et al (2000), which examined differences between high- and low-involvement products, no reported study has investigated how banner ads work for different products.
Size: Running tiny banner ads is probably not a good way to save money, the report suggests.
There's also a possibility you'll earn additional revenue through paid banner ads as well.
Before you turn to banner ads as the only way to make money on your site, think about the possibilities.
adults now have Internet access, according to IntelliQuest, an Austin, TX, market research firm, most industry analysts say the response rate to banner ads is less than 1 percent.
Banner ads are typically sold on a monthly basis or per thousand page impressions.
ONLINE READERS ARE TURNED OFF BY TRICK BANNER ADS THAT FOOL USERS INTO VISITING ADVERTISERS' WEB SITES
Advertisers can now make an apples-to-apples comparison between online flash ads and our Deadly Dozen mobile banner ads.
This study explores the effects of different levels of forced exposure to banner ads on advertising responses such as advertising perception, clicking of banner ads, banner attitude, brand attitude, and purchase intention.
TELECOMWORLDWIRE-13 April 2001-Six out of ten women click on banner ads - survey (C)1994-2001 M2 COMMUNICATIONS LTD http://www.