Banner Ad

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Banner Ad

An advertisement embedded in a webpage. A banner ad is commonly at the top or the bottom on a page, but may be placed anywhere. Advertisers may pay by the number of clicks or by the number of views. A banner ad is also called a web banner. See also: CPC, CPM.
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The problem with existing banner ad server technology is that the cost to advertisers with the CPM model can be too high, and the revenue opportunity is not maximized for sites with a click through model," said Denison Bollay, president of ExperTelligence.
PHOENIX, April 5 /PRNewswire/ -- AdOn Network, a leader in providing innovative keyword-targeted advertising solutions for advertisers and publishers, today announced the addition of Banner Ads and Transition Ads to its selection of ad formats.
The company, a finalist at the TechCrunch50 conference, today announced the launch of ShopAds[TM], which enable distributed commerce by helping advertisers turn basic banner ads into fully transactional ecommerce ad units.
According to the American Association for Long-Term Care Insurance, the conference organizer, a limited number of banner ads are being made available for half the regular cost.
Google confirmed testing a system with about 30 advertisers in the United States, in which it shows banner ads for companies, including SouthWest Airlines, on web pages for search results, The Guardian reports.
Since consumers have come to ignore such ads and do not click on them because distractive banner ads take away from the user experience, click through rates have shrunk to .
Commercial e-mail communication may also contain banner ads (PricewaterhouseCoopers LLP 2005).
Premier League has begun an online banner ad campaign that is intended to promote the launch of its new web site.
Monsanto also has utilized banner ads on DTN's AgDayta.
Additionally, 84% of respondents said pop-up ads interfere with their reading or using a Web page, compared to 54% who said banner ads interfere with their Web usage.
Like most forms of Web marketing, banner ads have lost much of their novelty value.
Many competitors folded, leading NetZero and Juno to put limits on free access time and to encourage people to pay and get the banner ads removed.