Banner Advertising


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Banner Advertising

A type of advertising on the Internet in which the advertiser places an ad at the top of a website. This ad is 460 X 68 pixels almost always emphasizes graphics over text. Banner advertising is designed to attract the attention of the user of a website and usually to encourage him/her to click on the ad and go to the website of the advertiser. One may think of banner advertising as the online equivalent of a billboard. See also: CPM, CPC.
References in periodicals archive ?
Banner advertising is a very powerful marketing tool in the online world.
GAO, founded in 2006, is a banner advertising agency that works for publishers in the online video game industry.
Is banner advertising now an effective way to reach consumers?
Resource Marketing's banner advertising program places clients' online ads on thousands of sites all over the Net.
Users who prefer not to include banner advertising can use the standard Wapple Canvas Free package, with the costs incurred for the Wapple Delivery Engine when the site goes live.