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Bancassurance

   Also found in: Wikipedia 0.09 sec.
Bancassurance
A French term referring to the selling of insurance through a bank's established distribution channels.

Notes:
The result is a bank that can offer banking, insurance, lending, and investment products to a customer.
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It will focus on direct-marketing support for affinity partners using distribution methods such as direct mail, telemarketing and bancassurance.
ESG Re to exit reinsurance, focus on direct marketing by Best's Review
Distribution channels for its products include captive agencies, brokers and bancassurance through the more than 100 branches of Banco del Trabajo, which is one of Peru's largest banks and is owned by Grupo Altas Cumbres.
ACE Acquires Altas Cumbres Life Insurance Company by Business Wire
In mid-May, ING Capital Life also started selling two bancassurance products through Bank of Beijing's 118 branches.
ING joint-venture life insurer expands in China's capital by Best's Review
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