Bait and Switch Pricing

(redirected from Bait-and-Switch Advertising)

Bait and Switch Pricing

A practice in which a retailer advertises exceptionally low prices for its products to attract customers and, later, when the customer asks, claims the products are out of stock or unavailable for some other reason. This forces the customer either to leave or to pay higher prices. Because this is considered an unfair business practice, bait and switch pricing is illegal. The advertisements promoting these artificially low prices are called bait ads.
References in periodicals archive ?
New York (AirGuide Features - Inside Air Travel) Mon, Jul 21, 2014 - An ill-conceived bill that will legalize drip pricing, a form of bait-and-switch advertising, may be voted on soon by the House of Representatives.
Leave Vermont consumers vulnerable and unprotected against deceptive, bait-and-switch advertising.
The scheme wouldn't work without the welcome screen, the initial lure in AOL's bait-and-switch advertising strategy.