Backer Card

Backer Card

A small space available for an advertisement. A backer card is much like a small billboard. They are found in grocery stores and other places with a high level of foot traffic.
References in periodicals archive ?
The backer card sells the benefits and has a QR code that can be scanned with a smart phone to view a one-minute video of the product in use.
The ICMAD and member Mana Products provide competing students with a backer card and color cosmetic components.