(redirected from Back of the Napkin) Also found in: Acronyms.
Back of the Napkin Business Model
A business model with few details. It provides a general idea of the products that a company intends to produce and of how it plans to monetize them. However, it may not include a detailed budget, a timeline, or other significant information.
Simply put, The Back of the Napkin can help drive your abilities not only to come up with fresh ideas, but provide you a simple (there it is, again), to-the-point-but-engaging means of communicating with your colleagues.
The competition highlights the center's success starting and growing firms "from the back of the napkin to the first million dollars in financing" and is sponsored by alumnus Kevin Plank, founder and CEO of sports apparel maker Under Armour.