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Back of Book |
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Back of Book The section of a magazine that comes after most of the content. Advertisers argue that ads in the back of the book have the lowest response rate because so few people read magazines all the way to the end. Nevertheless, back of the book ads usually cost the same as ads elsewhere in the magazine. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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