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Baby Boomers

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Baby Boomers
A generation of children born in the years following World War II. While there is debate about the years in which baby boomers were born, the U.S. Census Bureau defines the generation as being born between 1946 and 1964. The baby boomer generation was one of the largest in U.S. history and had a significant cultural and economic impact. Their impact on American social programs like Social Security and Medicare is expected to increase significantly as they retire in larger numbers.
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Boomer-centric" products and strategies are the focus, as is demographic and psychographic information to better help you understand how baby boomers think - and what motivates them to act.
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