BPA Statement

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BPA Statement

A statement giving information on the number of persons an advertisement reaches. It is issued by BPA Worldwide, a nonprofit that independently verifies market penetration for ads. A BPA statement may cover media in any of 25 countries.
References in periodicals archive ?
7423 (1) Worldwide BPA Statement, June 2007 (2) Government Executive Subscriber Survey, September 2007 (3) Worldwide BPA Statements, June 2007; OMB, Budget of the United States Government, FY 2008
And, although the most recent BPA statements listed controlled circulation of 73,000 for Cadalsyt and 65,000 for Cadence, Advanstar said the merged title will have a circulation of 60,000 professionals in the CAD, CAE, CAM, GIS and PLM segments.
28 /PRNewswire/ -- Congressional Quarterly, the nation's premier provider of news and analysis on Congress, politics and public policy, announced today that its flagship publication, CQ Weekly, has achieved the highest paid circulation among its chief competitors, according to a comparison of recent BPA statements.
This detailed aging of circulation files has never before been included in BPA statements for the technology-publishing industry.