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B2B

   Also found in: Dictionary/thesaurus, Acronyms, Encyclopedia, Wikipedia, Hutchinson 0.01 sec.
B2B
An Internet strategy of dealing directly with businesses, rather than consumers, i.e. business to (2) business.

Business-to-Business
A transaction conducted between a business and another business. For example, a publisher may sell books to a retailer, ship it to him/her, and receive payment without the books ever going to their end users (i.e. readers). The term is often associated with e-commerce, that is, with business-to-business transactions over the Internet.


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to Bonnier Magazine Group (Stockholm) division World Publications (Winter Park, FL) are two B2B titles, including "Shot Business" and "Transworld Business" as well as "Popular Science.
Neither sexy nor glamorous, B2B is about as interesting to the average Web surfer as a computer screen full of HTML script.
In 1999, worldwide B2B e-commerce reached $145 billion, and the North America region accounted for 63 percent of the market with revenue reaching $91 billion.
 
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