Business-to-Business

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Business-to-Business

A transaction conducted between a business and another business. For example, a publisher may sell books to a retailer, ship it to him/her, and receive payment without the books ever going to their end users (i.e. readers). The term is often associated with e-commerce, that is, with business-to-business transactions over the Internet.
References in periodicals archive ?
Average B2B Web site visitors spend nearly three hours visiting sites each week and visit over five sites per month.
We already have a B2B Web site, but the consumer site will have quizzes, contests and fashion information.