Average Revenue Per Unit

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Average Revenue Per Unit

A measure of the total amount of revenue a product generates, divided by the total number of users or units of that product. Companies use the ARPU to determine how profitable a certain product is, and, if necessary, make improvements, expand, or cancel the product. ARPU is commonly used in the telecommunications industry to determine the revenue generated per cell phone user on various plans and/or types of cell phone.
References in periodicals archive ?
3G subscribers are providing a much-needed shot in the arm for mobile operators, because they deliver an average revenue per user (ARPU) that is 5% to 20% percent greater than the average.
It contains forecasts for pay-TV subscribers, average revenue per user, and subscription revenue by region.
With minimal up-front costs and no capital investment, Clarity's PTT service can quickly help wireless carriers differentiate their services, increase average revenue per user and build customer loyalty.
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