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Average Revenue Per Unit |
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Average Revenue Per Unit A measure of the total amount of revenue a product generates, divided by the total number of users or units of that product. Companies use the ARPU to determine how profitable a certain product is, and, if necessary, make improvements, expand, or cancel the product. ARPU is commonly used in the telecommunications industry to determine the revenue generated per cell phone user on various plans and/or types of cell phone. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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| Maintain the highest average revenue per unit (ARPU) in the industry, measured by revenue divided by average number of phones in use. Learning to fully utilize our customer database should assist in our efforts to obtain additional advanced messaging customers and higher average revenue per unit. As the average revenue per unit falls, handset manufacturers must turn to emerging markets to drive unit growth and increase customer base by a further 1. |
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