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Average Net Paid Circulation
(redirected from Average Paid Circulation)

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Average Net Paid Circulation
The number of periodicals sold over a period of time divided by the number of issues published. For example, if a newsletter is published twice a month and it sells 4,000 letters in January, the average net paid circulation is 2,000. The Audit Bureau of Circulations uses the average net paid circulation to determine readership.


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The Wall Street Journal has a total average paid circulation of more than 1.
First, the Texarkana Gazette, which is owned by Wehco Media Group subsidiary The Palmer Group, showed up alongside Texas newspapers with a Sunday average paid circulation of 35,502.
The new report also places a new number right under total average paid circulation -- "estimated readers.
 
 
 
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