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Average Frequency

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Average Frequency
The average number of times the target of an advertising campaign encounters an advertisement. In general, advertisers seek high average frequency because the more times a person encounters an advertisement, the more likely he/she is to respond to it and buy the advertised product. See also: Audience Duplication.


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Using the Eyes-On Data in Telmar systems, buying services like Posterscope USA can use traditional media metrics such as % reach, average frequency, TRPS, and compare cost efficiencies using CPMs and CPPs.
The average frequency of hot flashes at the beginning of the study was 9.
National Health and Wellness Survey, presenteeism was measured and monetized as the lost time between arriving at work and starting work on days when the employee is not feeling well, and the average frequency of losing concentration, repeating a job, working more slowly than usual, feeling fatigued, and even doing nothing at all while on the job.
 
 
 
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