Average Frequency

Average Frequency

The average number of times the target of an advertising campaign encounters an advertisement. In general, advertisers seek high average frequency because the more times a person encounters an advertisement, the more likely he/she is to respond to it and buy the advertised product. See also: Audience Duplication.
References in periodicals archive ?
National Health and Wellness Survey, presenteeism was measured and monetized as the lost time between arriving at work and starting work on days when the employee is not feeling well, and the average frequency of losing concentration, repeating a job, working more slowly than usual, feeling fatigued, and even doing nothing at all while on the job.
7% more likely to get in an accident compared to the national average, with an average frequency of one crash every 3.
The wobble - more properly known as ocular microtremor - occurs at an average frequency of 83.
v] per photon with a related average frequency [bar.
L-K10) between national metrology institutes was initiated to provide a basis for demonstrating equivalence of national realizations having taken into consideration only the 633 nm HeNe standards: the measurand of the comparison was the difference of the average frequency of the hyperfine components d, e, f, and g in the [.
PS462M IS NEEDED TO CLEAR THE MAINTENANCE BACKLOG THE number of potholes filled in Wales increased by nearly half last year, as extra funding poured in to councils, but the average frequency of road resurfacing is now every 107 years.
In an 'AAA' scenario, Fitch has determined a cumulative weighted average frequency of foreclosure (WAFF) for the cover assets of 33%, which includes an adjustment for the significant geographic concentration as compared to other Canadian cover pools, and a weighted average recovery rate (WARR) of 96.
SEA is more appropriate if the damping is high), and inversely proportional to the average frequency spacing between modes in a given frequency band (Lyon and DeJong, 1995).
We operate to nearly 20 destinations, with an average frequency of 112 flights a week.
At current maintenance levels, the average frequency for a road to be resurfaced in Wales is once every 81 years.
In this paper, the use of statistical information, including all data in the string appear in the total frequency, the string appears in the paper, the average frequency and standard deviation, and then the string after the word complexity.