Jingle

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Jingle

In marketing, a short song with lyrics intended to become "stuck in one's head." The jingle emphasizes the quality, price, and/or desirability of a product. Jingles evolved gradually, but originated with the invention of the radio in the 20th century.
References in periodicals archive ?
Since then, the 'THX Deep Note' has permeated the film industry to become one of the most iconic audio logos in the world.
Musikvergnuegen was contracted to compose personalized audio logos for 11 specific broadcast/radio stations and genres.
NOTE: Liquid, Liquid Audio, Liquid Music, Liquid Music Network and the Liquid Audio logo are trademarks of Liquid Audio, Inc.
Note to Editors: Liquid, Liquid Audio, the Liquid Audio logo, and Liquid Music Network are trademarks of Liquid Audio, Inc.
We are very pleased about combining our Audio Logo corporate marketing program with ATC's exciting HSS technology to reach consumers in a brand new way.
Muzak also entered into an agreement with Rumblefish, a respected branding and music-licensing agency, to provide Web site audio, compilation CDs, audio logos and other highly customizable audio branding services to its clients.