Audience Share

Audience Share

A measure of the potential members of an audience for an advertisement who have the possibility of observing the advertisement and actually do observe it (even if they do not notice it). If an advertiser is targeting everyone in a city and takes out an ad in the newspaper, for example, the audience share is the percentage of the city's population who subscribe to or at least read the newspaper regularly. The audience share may be measured by a survey or with some other tool like Nielsen ratings.
References in periodicals archive ?
It provides key data on adspend, revenues, no of listeners, audience share, major players and deal activity.
CTC Media reported the 2012 audience share performance for its channels yesterday (15 Jan).
BBC1 pulled in the largest primetime audience share with 25.
4 million, according to ITV, or 42% of audience share, once ITV +1 viewing was included.
He said: "Official ratings show STV's audience share is on a par with the rest of the ITV network so far this year.
4 million and averaged 8 million, an audience share of 36.
4 million and averaged eight million on Saturday night, an audience share of 36.
With US$692 million, Polsat was Poland's biggest earner, but, with an overall audience share of 16.
The figures were achieved on RTE 1 and represented an audience share of 22 per cent.
9million viewers), with peak time audience share up year-onyear from 35.
The company's executive chairman reported a 2% lift in net advertising revenues for flagship station ITV1 during November and said there had also been an upturn in its audience share.
The company's executive chairman reported a 2% rise in net advertising takings for flagship station ITV1 during November and said there had also been an upturn in its audience share.