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Audience Share

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Audience Share
A measure of the potential members of an audience for an advertisement who have the possibility of observing the advertisement and actually do observe it (even if they do not notice it). If an advertiser is targeting everyone in a city and takes out an ad in the newspaper, for example, the audience share is the percentage of the city's population who subscribe to or at least read the newspaper regularly. The audience share may be measured by a survey or with some other tool like Nielsen ratings.


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He said: "Official ratings show STV's audience share is on a par with the rest of the ITV network so far this year.
2 percent audience share while pay channels Canal+ and Canal+ Liga garnered 507,000 and 457,000 fans respectively.
7million and gave them a huge audience share of 78 per cent.
 
 
 
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