Audience Profile

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Audience Profile

The social and economic demographics of the audience of a broadcast. The audience profile shows what percentages of the audience earn various levels of income, the amount of time spent on vacation, and similar information. An audience profile helps an advertiser target its ads better. It should not be confused with audience composition, which measures age and gender in an audience.
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The newly created ratings system will include enhancements such as the ability to gain seasonal variation and dayparting, expand coverage to additional formats, provide advanced audience profiles, and conduct pre- and post-campaign analysis.
The expanded partner base will now benefit from enhanced levels of mobile audience data insight from Statiq's Location Derived Audience Profiles platform and analytics product suite - to reveal consumer lifestyles, behaviours and interests from the places they go.
The anonymized insights are used to more accurately forecast and provide deeper insights into audience profiles that can help identify target audiences across inventory more efficiently.
Matter Engine gathers and monitors data about every individual engaging with a brand's Facebook Pages, building audience profiles whether or not they 'Like' your brand.
To gain even greater insights into these individuals, marketers can use audience profiles of four millennial subcategories: "influencers,""trailblazers,""loyalists," and "go-getters.
Every event is assessed for different factors, including audience profiles and depending on the size of the event, can be up to over 100 stewards, not including the management and supervisory team.
7fm, though they are all aimed at different audience profiles.
In Mexico, for example, ratings agencies are ineffective and ads are often purchased based on relationships and a good sales pitch; in the United States, ad agencies wanted detailed ratings, audience profiles, market research--hard data.
By combining up-to-date information from ticket sales, nationally available research and census data, we can build fairly precise audience profiles which our clients can use to target specific marketing campaigns and estimate likely ticket sales.
In addition, the app offers the ability to get revenue snapshots and trends, look at advertiser activity across sales channels, engage with audience profiles and assess media volume by both impressions and page views.
Starting today, clients will have access to more than 500 million new audience profiles for cross-device targeting.
Addition of Adobe Audience Manager Allows Marketers to Build Unique Audience Profiles They Can Use Across Any Digital Channel