Audience Flow

Audience Flow

A measure of how many viewers or listeners turn on or turn off a television or radio broadcast over a period of time.
References in periodicals archive ?
You can study audience flow and see how your lead-ins and lead-outs might be affecting overall performance.
Features of the service include ad occurrence data provided by TNS Media Intelligence and top market breakouts, as well as the ability for users to set their own retention metrics to evaluate commercial avoidance, creative wear-out level and audience flow.
In terms of audience flow, the level of viewing was fairly constant throughout the debate, with a bump at 10 p.
Finally, Predictive Media's Digital Silhouette Engine(TM) offers an unprecedented understanding of Altrio subscriber's programming preferences, product interests and intra-channel audience flow.
This, coupled with its patent pending Digital Silhouette Engine, creates likely inferred characterizations of aggregated household trends, which can in turn be used by cable and satellite operators to better understand the demographic composition, usage patterns, audience flow, and likely purchases of their subscriber base.
Rentrak's TV Essentials, utilizing proprietary technology to process massive amounts of click-stream data, is able to aggregate and report second-by-second information from millions of digital set-top boxes providing detailed reporting on television viewing behavior including audience duplication, audience flow and second-by-second commercial ratings.
For example, if an event pulls in a larger than expected audience or for unpredicted audience flow in the case of a live news event on the Internet.
Features of TV Essentials include reports on audience flow, audience retention, day-part analysis, and series/title comparison summarized at a national or market level.
Jack Crosby, Co-Chief Executive Officer of CinemaStar, said "We are successfully weathering a down-cycle in this industry, and hope to improve margins by closing losing operations, avoiding excessive leverage, and capturing migrated audience flow from terminated theater operations in our markets.
Today's conventional techniques and products cannot match the granularity, volume of information and deep analytical reporting options provided by TV Essentials which provides insights into audience flow, viewer retention, and audience duplication across networks.
Features of TV Essentials include reports on audience flow, audience retention, day part analysis, and series/title comparison summarized at a national or market level.