TiVo's graphic may be square-shaped, but insiders say the audience flow
is more akin to the (https://www.
CBS--the oldest-school network--held on the longest to detailing the strategic rationale behind what goes where and audience flow
from one program into the next, and even the Eye web has cut back on such windy explanations.
Wednesday 8:00 PM this week compared to Wednesday 8:00 PM last week), this study examined audience loyalty on an hour-to-hour basis, introducing the notion of audience flow
(inheritance effects) as a possible contributor to the effect.
Television hasn't reached that crisis point yet, but the audience flow
undeniably keeps being dispersed into smaller streams.
Interpublic's Magna Global estimates that in terms of audience, the CW will gain between 15% and 20% more viewers than the WB alone thanks to stronger shows and better audience flow
due to fewer bombs on the schedule.
At the same time, faith in the power of lead-ins and concepts like audience flow
remains a central tenet of the network equation, with ample evidence that viewers will at least take a gander at what's "coming up next," either through inertia or in fear of those baritone-voiced announcers.
The audience flow
generated by the daytime block, Marmont says, has spilled over into primetime, feeding viewers into such weekly series as "Trauma: Life in the ER," TLC's first signature show.