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Audience Flow

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Audience Flow
A measure of how many viewers or listeners turn on or turn off a television or radio broadcast over a period of time.


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Rentrak's service meets our needs by providing a large broad-based sample to track audience flows and deliver accurate viewing measurement for our advertisers," said Jim Schwartzel, vice president, Sun Broadcasting.
Features of the service include ad occurrence data provided by TNS Media Intelligence and top market breakouts, as well as the ability for users to set their own retention metrics to evaluate commercial avoidance, creative wear-out level and audience flow.
Rentrak's TV Essentials, utilizing proprietary technology to process massive amounts of click-stream data, is able to aggregate and report second-by-second information from millions of digital set-top boxes providing detailed reporting on television viewing behavior including audience duplication, audience flow and second-by-second commercial ratings.
 
 
 
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