Audience Duplication

Audience Duplication

A measure of the percentage of viewers of an advertisement who previously saw the same advertisement. An advertiser may aim for high audience duplication if it is thought to result in higher response. On the other hand, if an advertiser wishes to reach as many people as possible, low audience duplication may be better.
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comScore today announced several new enhancements to its Mobile Metrix and MMX Multi-Platform solutions in Brazil including the launch of Reach/Frequency, Audience Duplication and Cross-Visiting reports along with expanded demographics.
The CW will benefit from the fact that there is very little audience duplication between UPN and the WB.
Audience duplication by definition means repeat viewing.
The Status and Future of Audience Duplication Research: An Assessment of Ratings-based Theories of Audience Behavior.
Custom AOL-defined Entertainment Network: AOL Music, AOL Television, Moviefone, BlackVoices, Asylum, PopEater and Urlesque, based on comScore Media Metrix Audience Duplication report (September 2009)
com, based on comScore) (Media Metrix Audience Duplication report (May 2009))
1 Custom AOL-defined Entertainment report, based on March 2009 comScore Media Metrix Audience Duplication report
Custom AOL-defined Engadget Networks report, based on comScore Media Metrix Audience Duplication report (March 2009).
Custom AOL-defined MediaGlow report, based on comScore Media Metrix Audience Duplication report (March 2009)
Customer Experience Index 2008 Snapshot: Internet Service Providers," March 19, 2009 2 comScore Media Metrix custom analysis, February 2009 3 comScore Media Metrix, February 2009 4 Custom AOL-defined MediaGlow report, based on comScore Media Metrix Audience Duplication report, February 2009 5 comScore Media Metrix syndicated categories and custom built categories by AOL, February 2009 6 Custom AOL-defined People Networks report, based on comScore Media Metrix Audience Duplication report, February 2009
With minimal audience duplication, PCHome adds a user base that is comparable to that of ZOL and Fengniao combined.
GamePro magazine delivers over 3 million monthly readers to its marketing partners with a very low audience duplication rate with other video game magazines.