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Audience Duplication

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Audience Duplication
A measure of the percentage of viewers of an advertisement who previously saw the same advertisement. An advertiser may aim for high audience duplication if it is thought to result in higher response. On the other hand, if an advertiser wishes to reach as many people as possible, low audience duplication may be better.


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Subscribers receive live granular station and telecast level reporting, including cable network performance detail as well as Audience Duplication, Retention and News Analysis information.
Custom AOL-defined Entertainment Network: AOL Music, AOL Television, Moviefone, BlackVoices, Asylum, PopEater and Urlesque, based on comScore Media Metrix Audience Duplication report (September 2009)
Subscribers receive live granular station and telecast level reporting, including cable network performance detail as well as Audience Duplication, Retention and News Analysis information.
 
 
 
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