Audience Duplication

Audience Duplication

A measure of the percentage of viewers of an advertisement who previously saw the same advertisement. An advertiser may aim for high audience duplication if it is thought to result in higher response. On the other hand, if an advertiser wishes to reach as many people as possible, low audience duplication may be better.
Mentioned in ?
References in periodicals archive ?
buy-side ad networks can control audience duplication, monitor content categorization and get a comprehensive view of ad targeting and effectiveness metrics from one straightforward dashboard.
Less Duplication, More Impact -- Audience duplication and excessive frequency are mitigated, ensuring that the same person isn't shown an ad an excessive number of times, which would decrease a message's effectiveness.
12 month average, Audience Duplication report for MSN Entertainment, MSN Movies, MSN Music and MSN TV
Today's conventional techniques and products cannot match the granularity, volume of information and deep analytical reporting options provided by TV Essentials which provides insights into audience flow, viewer retention, and audience duplication across networks.
The total number of households and set top boxes tuned to a particular program -- Second by second commercial ratings -- What programming customers were tuned to before and after the particular program, as well as what programs they switch to during the particular program -- The average length of time customers viewed a program -- Reach and frequency for ads, series and network (rated or not) -- Audience duplication across networks and day-parts
GamePro magazine delivers over 3 million monthly readers to its marketing partners with a very low audience duplication rate with other video game magazines.
StationView Essentials features include: -- Live granular station and telecast level reporting, including cable network performance detail -- Audience Duplication, Retention and News Analysis StationView's benefits to subscribers are: -- Information and analytics to increase direct local advertising sales and drive higher CPMs -- Viewer-as-target data to support programs and inventory with lower sellout ratios -- Reporting tools to help design more effective and efficient advertising schedules -- Ability to overlay advertiser's segmentation systems and advertiser data to help local stations change the conversation with advertisers and compete more effectively for local ad dollars
Rentrak's TV Essentials, utilizing proprietary technology to process massive amounts of click-stream data, is able to aggregate and report second-by-second information from millions of digital set-top boxes providing detailed reporting on television viewing behavior including audience duplication, audience flow and second-by-second commercial ratings.
Access to viewing data from millions of set top boxes across 37 markets -- Ratings for all networks and programs -- Second by second viewing patterns for networks and individual telecasts -- Metrics including average percent of the program viewed by the audience for all telecasts -- Audience duplication across networks and day-parts
Subscribers receive live granular telecast level reporting detail as well as Audience Duplication, Retention and News Analysis information.
Customer Experience Index 2008 Snapshot: Internet Service Providers," March 19, 2009 2 comScore Media Metrix custom analysis, February 2009 3 comScore Media Metrix, February 2009 4 Custom AOL-defined MediaGlow report, based on comScore Media Metrix Audience Duplication report, February 2009 5 comScore Media Metrix syndicated categories and custom built categories by AOL, February 2009 6 Custom AOL-defined People Networks report, based on comScore Media Metrix Audience Duplication report, February 2009
With minimal audience duplication, PCHome adds a user base that is comparable to that of ZOL and Fengniao combined.