Audience Duplication

Audience Duplication

A measure of the percentage of viewers of an advertisement who previously saw the same advertisement. An advertiser may aim for high audience duplication if it is thought to result in higher response. On the other hand, if an advertiser wishes to reach as many people as possible, low audience duplication may be better.
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comScore today announced several new enhancements to its Mobile Metrix and MMX Multi-Platform solutions in Brazil including the launch of Reach/Frequency, Audience Duplication and Cross-Visiting reports along with expanded demographics.
The CW will benefit from the fact that there is very little audience duplication between UPN and the WB.
Audience duplication by definition means repeat viewing.
The Status and Future of Audience Duplication Research: An Assessment of Ratings-based Theories of Audience Behavior.