Audience Composition

Audience Composition

The age and gender demographics of the audience of a broadcast. The audience composition shows what percentages of an audience are male and female, and the age groups to which the audience belongs. An audience composition helps an advertiser target its ads better. It should not be confused with an audience profile, which measures socio-economic conditions.
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Available via the company's programmatic buying console, BrightRoll insights offers a rich view of campaign results in a fully customizable dashboard that highlights performance, audience composition, brand lift, social lift and custom research, all at no additional cost.
The Top Global Ad Networks and Platforms List provides insight into the makeup of the global online advertising ecosystem and the power that Quantcast Measure brings to ad networks and platforms for validation and demonstration of their audience composition and reach," said Jag Duggal, senior vice president of Product Management for Quantcast.
Audience analytics - marketers can use any combination of first and/or third-party data to understand the audience composition on their website, landing pages and delivered media.
Yet Sullivan's book unearths new ground, less in the increasingly well-tilled soil of early modern credit relations than in the still neglected fields of Jacobean audience composition and sensibility.
The report tracked the audience composition of the current crop of reality programs on the air, which also includes WB shows ``The Surreal Life'' and ``High School Reunion.
Marketers need to know what percentage of their audience uses the medium, as well as overall audience composition and cost of reaching those people on a per-thousand basis, among other important factors," she continues.
Or maybe we have to be a little more careful about the television programs we pick so that we're getting a program that its audience composition is very strong against our target.
Audience composition reflected Leja's ability to bridge generational, cultural, and ethnic barriers and to satisfy a wide range of aesthetic persuasions.
11, 2014 /PRNewswire/ -- TargetSpot, the largest most advanced digital audio advertising platform, has integrated Quantcast's industry leading audience measurement and targeting tools to gain deeper insights into its audience composition to deliver more highly targeted ads.
Demonstrate the actual audience composition reached for specific media buys -- Optimise publishers, placements and creatives based on performance -- Compare the performance of online and offline media plans by using the same post-buy measures that are used in TV, such as reach, frequency and GRPs -- Create custom segmentation to allow reporting for specific audience target groups -- Use the interactive online interface for daily in-flight campaign optimisation
We offer extensive description, attendance size, audience composition, cost and contact information on over 13,000 tradeshows, meetings, conventions, conferences and events in 14 major industry categories and 150 sub-categories.