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Audience Accumulation

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Audience Accumulation
The total number of people exposed to an advertising campaign. Obviously, advertisers aim to have the highest audience accumulation possible in their target demographics. The higher the audience accumulation, the more likely it is for the campaign to be successful.


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Through its Audience Accumulation Study, Issue Specific Readership Study and Market-by-Market Study, MRI now has the data modelers need to more accurately estimate magazines' value to advertisers.
Providing consumer access to previously created @ctors allows Big Stage Entertainment business clients to benefit from audience accumulation and long-term recurring consumer use.
With the proliferation of market-mix models, on-going information on audience accumulation is essential to the appropriate determination of ROI.
 
 
 
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