Audience Accumulation

Audience Accumulation

The total number of people exposed to an advertising campaign. Obviously, advertisers aim to have the highest audience accumulation possible in their target demographics. The higher the audience accumulation, the more likely it is for the campaign to be successful.
References in periodicals archive ?
Through its Audience Accumulation Study, Issue Specific Readership Study and Market-by-Market Study, MRI now has the data modelers need to more accurately estimate magazines' value to advertisers.
MRI offered our Audience Accumulation Study free to the industry several years ago; we now intend to make this new system available to modelers and advertisers at the lowest possible cost to ensure this resource can be widely used.
Providing consumer access to previously created @ctors allows Big Stage Entertainment business clients to benefit from audience accumulation and long-term recurring consumer use.
By delivering on-going information on audience accumulation, readership.
With the proliferation of market-mix models, on-going information on audience accumulation is essential to the appropriate determination of ROI.
com will provide ongoing feedback on audience accumulation, making it easier for advertisers to document the effects of print advertising.
The report analyzes the dynamics of online audience accumulation (or the rate at which a site attracts incremental unique visitors over time) and its implications for scheduling and packaging online media.
In both television and print advertising, audience accumulation is always a factor in assessing reach, and the same principle can be applied to the Web," said Lynn Bolger, Executive Vice President, Agency Development, comScore.
8, including empirical curves of audience accumulation based on 1,235 in-tab respondents, at the International Readership Research Symposium in Florence, Italy.
MRI decided that the most efficient way to track magazine audience accumulation is by using a personal diary to collect one week's readership behavior.