Attitudes, Interests and Opinions(redirected from Attitudes Interests and Opinions)
Attitudes, Interests and Opinions
A survey of an individual's likes, desires and beliefs. Questions in this survey may include whether or not the respondent prefers staying indoors or going out, or whether he/she enjoys eating at restaurants. An individual's attitudes, interests and opinions are compared against his/her demographics to determine his/her likely preferences. This is used in marketing.