Attention Economics

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Attention Economics

A way to approach marketing that treats a person's attention as a scarce commodity that one must acquire in order to motivate that person to buy a good or perform some act. Attention economics is especially important in advertising; because of the sheer volume of advertisements people see and hear, advertisers must be aware of the need to grab and hold a person's attention.
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Michael Goldhaber, one of the first economists to define the attention economy, nailed it back in 1997 when he made two important points.
According to him, in the attention economy the information has the power to consume the attention of the people.
In fact, you really should consider getting a professional web copywriter to review your site because writing for the web, an attention economy, is profoundly different from writing for any other media.
However, understood from the standpoint of an attention economy such activities serve to increase the public participation in and engagement with the library.
Implications of the Modern Attention Economy and Youth Marketing
The Company is able to provide these services to the attention economy," Hatch concluded.
At the same time, in light of the new attention economy, I think a lot of people are unrealistic about the value of the content they create.
The result will be an "intention economy" that is a vast improvement on the attention economy, for the simple reason that there will be much less MLOTT: Money Left On The Table.
ATCi), a provider of ground-based commercial satellite communications systems and services, announced from the World Satellite Finance Summit in Paris the introduction of its newest subsidiary, MeshTV - a multi-screen media provider for television, broadcast, CATV, Internet, and live mobile video that offers the first alternative service to radically improve media requirements for today's attention economy by providing the best analytics reporting for media companies.
Creativity -- the magical ability to attract and hold the attention of an audience while we give them some information, a demonstration or an experience that changes their behavior -- is the only way to deal with the challenges of the attention economy.
4 Concept 4: 'Engagement' as Mediated Interaction between Persons and Persuaders Reengaging 'Engagement' Standardization The Attention Economy and its Impact on Engagement 5.
TOP PR EXECUTIVES TO DISCUSS COMMUNICATIONS STRATEGIES FOR TODAY'S ATTENTION ECONOMY
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