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Attention Economics |
Also found in: Wikipedia | 0.01 sec. |
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Attention Economics A way to approach marketing that treats a person's attention as a scarce commodity that one must acquire in order to motivate that person to buy a good or perform some act. Attention economics is especially important in advertising; because of the sheer volume of advertisements people see and hear, advertisers must be aware of the need to grab and hold a person's attention. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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