Association of National Advertisers


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Association of National Advertisers

A trade association for marketing companies in the United States. Members include more than 400 companies that market products for their clients. It was established in Detroit in 1910. It maintains offices in New York and Washington, DC.
References in periodicals archive ?
the number of advertisers who conduct media audits is surprisingly low," said Bill Duggan, Group Executive Vice President, Association of National Advertisers.
While the industry has recognized the need to shift away from served impressions to a metric that provides more meaning in the digital landscape, we are now faced with the challenge of raising awareness and encouraging adoption of the new viewable impression guidelines," said Duke Fanelli, representative of 3MS and EVP & CMO of the Association of National Advertisers.
The contract, which was negotiated with the Association of National Advertisers and the American Association of Advertising Agencies, provides for an 8 percent increase in session fees and is retroactive to April 1.
Canoe Ventures, a joint venture founded by the country's leading cable operators, in partnership with the Association of National Advertisers (ANA), today announced the "CEE MEE" Project.
info), a consortium of the nation's largest media and marketing associations including the American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI), with the advice of the Council of Better Business Bureaus (CBBB).
Garrity served on the Board of Directors for the Association of National Advertisers (ANA) from 1995-2007 and then as Chairman in 1998.
org), the ad coding system authorized and supported by the American Association of Advertising Agencies (4A's) and the Association of National Advertisers, Inc.
3MS was founded by the American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), and the Interactive Advertising Bureau (IAB), driven by a need across the marketing and advertising industry for clear and standards-based metrics for interactive advertising that are comparable to legacy media and based on the fundamental opportunity for consumers to see online ads.
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