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Asset Play

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Asset play
A company with assets that are not believed to be accurately reflected in its stock price, making it an attractive buy or play.

Asset Play
A stock with a net asset value above its market capitalization. An asset play is undervalued and therefore is considered to be a good stock to buy. See also: Wallflower.

asset play
A stock with a market price considerably lower than the value of the firm's assets on a per-share basis. For example, a paper company may operate in an extremely competitive market and earn minimal profits. However, a financial analyst may believe investors are concentrating on poor earnings and are pricing the stock in a manner that does not consider extensive and valuable timber and real estate holdings and thus does not reflect the stock's current market price. Thus, the stock is an asset play.


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And with that will come a greater interest in asset plays.
The reason for incorporating the LNG business under Maersk FPSOs is that the LNG industry business model is based on long term contracts, which is more in line with Maersk FPSOs, than Maersk Tanker's asset play focused business model.
The acquisition was not made as a "complete turn around of an asset", as would have been the case in the past, when there was the ability to source a different type of an asset play and hence a higher return.
 
 
 
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