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Art Director

   Also found in: Dictionary/thesaurus, Acronyms, Wikipedia 0.01 sec.
Art Director
A professional who works at an advertising agency to provide artwork and similar products for ads, commercials and other marketing tools. For example, an art director may create a cartoon character to associate with a client's product. Art directors may be artists, graphic designers, or cinematographers, or have a number of other specialties.


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An art director is the one who shoulders the responsibility of devising new ideas and implementing them.
Coulter was hired by Swanson Russell in 2002 as a graphic designer and was promoted to associate art director in February 2007.
The process will be long and comprehensive and will follow the time-honored procedure used in producing new designs: The art director creates what he likes, then makes a bunch of ugly versions that the editors will naturally reject in favor of the one the art director prefers anyway.
 
 
 
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