Average Revenue Per Unit

(redirected from Arpu)
Also found in: Acronyms, Encyclopedia, Wikipedia.

Average Revenue Per Unit

A measure of the total amount of revenue a product generates, divided by the total number of users or units of that product. Companies use the ARPU to determine how profitable a certain product is, and, if necessary, make improvements, expand, or cancel the product. ARPU is commonly used in the telecommunications industry to determine the revenue generated per cell phone user on various plans and/or types of cell phone.
References in periodicals archive ?
Statistics issued by Pakistan Telecommunication Authority (PTA) on Sunday revealed that during 200910 the ARPU was Rs.
Cellular mobile operators can increase ARPU through additional data revenues by offering non-voice services like mobile broadband, mobile banking and other associated offers.
Table 60 - China Telecom fixed-line, PHS and broadband subscribers and ARPU - 2004 - 2011
In the UK, ARPU for September was pounds 23 a month for the fifth month in a row, while on a yearly basis ARPU was pounds 281.
A measure of the effect of 3G customers on blended ARPU and non-voice ARPU;
In the US, data ARPU has increased approximately 65%.
ARPU levels in Argentina's wireless market will be stable from 2010 to 2014
MIRS (Only "Number of subscribers", "Subscriber growth", "Post-paid subscribers", "Post-paid subscriber growth", "Prepaid subscribers", "Prepaid subscriber growth", "Post-paid % of total subscribers", "Prepaid % of total subscribers", "Monthly ARPU", "ARPU growth", "Monthly voice ARPU", "Voice ARPU growth", "Share of total subscribers", "Share of service revenue", "YoY change in revenue share", "Service revenue", and "Service revenue growth" are available for this operator.
2008 ARPU growth levels continue to register in negative territory and we do not see these stabilizing ARPU growth was -13.
Israels Data Arpu Growth is One of the Highest in the World and Continues to Register in Double-Digit Territory