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Average Revenue Per Unit
(redirected from Arpu)

   Also found in: Acronyms, Encyclopedia, Wikipedia 0.01 sec.
Average Revenue Per Unit
A measure of the total amount of revenue a product generates, divided by the total number of users or units of that product. Companies use the ARPU to determine how profitable a certain product is, and, if necessary, make improvements, expand, or cancel the product. ARPU is commonly used in the telecommunications industry to determine the revenue generated per cell phone user on various plans and/or types of cell phone.


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2008 ARPU growth levels continue to register in negative territory but have not nosedived ARPU growth down to -4.
We are forecasting that Vodafone will be getting higher ARPU and EBITDA margin than TCNZ in 2010.
 
 
 
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