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Area of Dominant Influence |
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Area of Dominant Influence The geographic area that a television or radio station covers. For example, a radio station based in Tulsa usually can be heard through most of Northeastern Oklahoma. This is important in advertising, as more people can see or hear an ad broadcast over a larger ADI. The Arbitron Company publishes the ADI for American media markets. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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