Area of Dominant Influence


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Area of Dominant Influence

The geographic area that a television or radio station covers. For example, a radio station based in Tulsa usually can be heard through most of Northeastern Oklahoma. This is important in advertising, as more people can see or hear an ad broadcast over a larger ADI. The Arbitron Company publishes the ADI for American media markets.
References in periodicals archive ?
Little Rock's 36-county area of dominant influence is the 58th-largest market in the country.
Chicago is the third largest area of dominant influence (ADI) in the United States.
In Chapter 3, I report my findings on the real economic potential, or latent demand, represented by Belgium when defined as an area of dominant influence.
Chicago is the third-largest area of dominant influence (ADI) in the United States.