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Area of Dominant Influence

   Also found in: Medical, Acronyms, Wikipedia 0.01 sec.
Area of Dominant Influence
The geographic area that a television or radio station covers. For example, a radio station based in Tulsa usually can be heard through most of Northeastern Oklahoma. This is important in advertising, as more people can see or hear an ad broadcast over a larger ADI. The Arbitron Company publishes the ADI for American media markets.


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A station's audience reach is defined for national ownership purposes as the total number of television households within the station's Area of Dominant Influence (ADI), an area used by Arbitron to analyze broadcast television station competition.
57 percent share of the Little Rock market's Area of Dominant Influence, according to an August survey published in The Shelby Report of the Southwest, a food industry publication.
To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas.
 
 
 
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