Arbitron Company


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Arbitron Company

A company that provides clients with information about American radio markets; examples of such information include demographics, size and the products people in different markets are likely to buy. It provides similar information about online and other forms of broadcasting markets. It is based in New York.
References in periodicals archive ?
his decade of work at the Beer Institute, Jones previously worked for Arbitron Company (Nielsen) in Columbia, Maryland, and the Regional Economic Studies Institute in Towson, Maryland.
The Arbitron Company is an international media and marketing research firm providing services to broadcasters, advertisers and advertising agencies in the United States, Europe and Japan.
Managers of a dozen English-language stations complained to the Arbitron company late last year that Spanish radio listeners were vastly over-represented in recent surveys, leading to ratings surges for many Latino stations and losses for Anglo outlets.
The Arbitron Company, which keeps its ear on radio stations, has a 12-week ratings period in the spring and fall, equating a total of 24 weeks that listeners are bombarded with commercials, promotions, and downright stupid gimmicks in attempts to boost ratings.
Before founding Rating Point, Lebow worked in various roles with Emmis Communications, the Arbitron Company, GAF Broadcasting, and Chase Broadcasting.
Live365, the Internet's largest broadcasting community, and the Arbitron Company, a division of the Ceridian Corporation, today announced an alliance that will lead to full inclusion of all Live365 online radio stations in Arbitron's InfoStream(TM) reporting service.
The Arbitron Company graduated Little Rock to a consistent measurement status which will produce ratings books four times a year and ratings books four times a year as opposed to once every spring and fall.
Julian Davis, Director of Urban Radio Marketing Services for The Arbitron Company, and Tony Washington, Radio One, Vice President Corporate Sales, presented the new Arbitron Black Consumer Study 2002.
ZDTV Radio announced today that it is the nation's most listened to Internet audio service provider in the news, talk and information format, according to ratings released last week by the Arbitron Company.
The Arbitron Company is an international media research firm providing information services that are used to develop the local marketing strategies of the electronic media, and of their advertisers and agencies.
The Arbitron Company and Nielsen Media Research today announced an agreement that gives Nielsen Media Research the option to join The Arbitron Company in the deployment of the Arbitron Portable People Meter in the United States.