Arbitron Company

Arbitron Company

A company that provides clients with information about American radio markets; examples of such information include demographics, size and the products people in different markets are likely to buy. It provides similar information about online and other forms of broadcasting markets. It is based in New York.
References in periodicals archive ?
his decade of work at the Beer Institute, Jones previously worked for Arbitron Company (Nielsen) in Columbia, Maryland, and the Regional Economic Studies Institute in Towson, Maryland.
Managers of a dozen English-language stations complained to the Arbitron company late last year that Spanish radio listeners were vastly over-represented in recent surveys, leading to ratings surges for many Latino stations and losses for Anglo outlets.
The Arbitron Company, which keeps its ear on radio stations, has a 12-week ratings period in the spring and fall, equating a total of 24 weeks that listeners are bombarded with commercials, promotions, and downright stupid gimmicks in attempts to boost ratings.
Before founding Rating Point, Lebow worked in various roles with Emmis Communications, the Arbitron Company, GAF Broadcasting, and Chase Broadcasting.
The Arbitron Company graduated Little Rock to a consistent measurement status which will produce ratings books four times a year and ratings books four times a year as opposed to once every spring and fall.
Julian Davis, Director of Urban Radio Marketing Services for The Arbitron Company, and Tony Washington, Radio One, Vice President Corporate Sales, presented the new Arbitron Black Consumer Study 2002.
The Arbitron Company is an international media research firm providing information services that are used to develop the local marketing strategies of the electronic media, and of their advertisers and agencies.
Scarborough is a joint venture of The Arbitron Company and VNU Marketing Information.
The Arbitron Company is an international media and marketing research firm providing services to broadcasters, advertisers and advertising agencies in the United States, Europe, Japan and Mexico.
The Arbitron Company has announced the appointment of Judy Carlough to the newly created position of vice president, Advertiser Services for the company's Webcast Ratings division.
Scarborough Sports Marketing is a division of Scarborough Research, a partnership of The Arbitron Company and VNU Marketing Information.