Fear Appeal

(redirected from Appeal to fear)
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Fear Appeal

In marketing, the use of fear to generate the desired response. For example, a company may launch an advertising campaign implying that persons who do not purchase flood insurance are in imminent danger of a flood. Fear appeal is most common in marketing related to health care.
References in periodicals archive ?
I earnestly hope that both sides in the referendum debate will rise above this kind of appeal to fear.
They frequently appeal to fear (of terrorists), resentment (of liberals and welfare cheats), and anger (at our first black president, at "socialized medicine," at federal bureaucrats).
Others said it could encourage people to harass or victimise their neighbours and made an undue appeal to fear.
News & World Report, "The issues of life and marriage are crucial, but the appeal to fear or hatred is not a Christian approach.
But the ASA said: "We concluded that the ads were misleading and constituted an undue appeal to fear.