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Fear Appeal
(redirected from Appeal to fear)

   Also found in: Wikipedia 0.01 sec.
Fear Appeal
In marketing, the use of fear to generate the desired response. For example, a company may launch an advertising campaign implying that persons who do not purchase flood insurance are in imminent danger of a flood. Fear appeal is most common in marketing related to health care.


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While this is undoubtedly a tragedy, it is an anecdote, not an argument, an appeal to fear rather than to reason.
News & World Report, "The issues of life and marriage are crucial, but the appeal to fear or hatred is not a Christian approach.
But the ASA said: "We concluded that the ads were misleading and constituted an undue appeal to fear.
 
 
 
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