Announcer Voice-Over

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Announcer Voice-Over

In marketing, the practice of an off-camera individual speaking in a commercial, especially to narrate. For example, a commercial for a fast food restaurant may show a person eating a hamburger, while an off-screen announcer describes how good it tastes. Announcer voice-overs are often easier to produce, and voice-over actors are usually less expensive to hire than on-screen talent.
References in periodicals archive ?
Produced in nine user-friendly message segments with an announcer voiceover, the tour explains XonDemand's exclusive Screening Rooms concept, how to use the site, links to special interests and how to find help - all designed to increase new guest conversion rates and heighten customer retention by encouraging re-purchase of viewing minutes packages, priced as little as eight cents a minute, with no membership fees and no long-term obligation.